@everyone, custom values are like little saved snippets that you use on a regular or across workflows to make life easier.

Instead of having to go and get a link for your lead magnet or remember the workflow email everytime you need it, you set up a custom value and use it!

This is especially handy if you are like me and remake your lead magnet 42 times. If you set it as a custom value, then instead of having to replace the link in all of you workflow emails, you update it in one place, and it updates across all your automations immediately. Easy peasy.

A ton of custom values I use across my clients are shipped with our Longpath Snapshot...but I'm curious if any of you have made your own? I know a few of ya'll with multiple lead magnets are making use of them!

Hey @everyone! Happy Friday!

What did you knock out this week and how did it move your further along? Share your wins (or even setbacks) in the comments.

Here's what I've been tackling for my own business.

Content consistency has always been a headache for me. I'm always working on a client's content and never my own! So I've been dialing in my blog content pipeline using Claude + Notion.